When GamesRadar decided to publish regular columns based on various aspects of the industry they needed to brand each to separate them from the usual features and news that ran on the site. These identities were used over images (usually game screenshots) that related to each column.
Ask GR Anything: Taking questions from GamesRadar readers, this column hoped to unveil some of the mysteries within the gaming industry. The speech bubbles used in this identity conveyed the dialog between GR and its audience.
Plus Alpha: Written by a former game journalist now based in Japan, it covered everything from the challenges of being an ex-pat to quirky gaming promotions. The capsule shape of this identity was inspired by capsule toy vending machines commonly found in Japan. The filled-in red “P” was a visual nod to the Japanese flag.
Science of Games: This bi-monthly column that tackled the more technical aspects of games and brought fictional aspects into real-world scenarios. The use of 3D hexagons were inspired by DNA patterns.
GamesRadar Column Identities
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